Serious Game
A tailor-made Serious Game for your corporate e-learning
Mix fun and serious for your online training
To digitalize the healthcare ecosystem with a Government standard. With the intervention of different parties involved in the ecosystem such as doctors, patients, hospitals, pharmacies, et., ODC expects to have a mix of healthcare software such as E-prescription, Online booking, Telemedicine, and Drug pick-up and delivery, Electronic Health Records.
From which, users can track their related objects with the enhancement of transparency, convenience, accessibility to Government drugs and Government standards meet
1. What is a Serious Game?
A Serious Game is an educational tool for gamified learning by which players adopt the messages conveyed by the organization, and have fun. In collaboration with our Game Designers, and our Pedagogical Experts, organizations define precise objectives, and based on them, our team will develop a premium, tailor-made, and impactful game scenario.
Learning is achieved through the different stages of the game with puzzles, question-and-answer games, tests to move to the next levels ... thanks to the knowledge and skills that the learners have acquired. The Serious Game is an excellent way to engage employees and facilitate their upskilling in a recreational environment.
2. The benefits of a Serious Game
As an online employees' training approach, a Serious Game is an excellent tool for organisations to:
- Address serious and technical topics in a fun way to better hook the learners.
- Rely on active, and not passive, participation of the employees. This has the advantage to provide better content assimilation and better engagement (learning is not perceived as tedious).
- Catch and keep the employees' attention with some appealing functionalities (scoring system, avatars to customize, live ranking, rewards at the end of the experience, multiplayer mode, etc.).
- Strengthen accessibility and simplicity. It's a fun path which speaks to all, from digital beginners to digital insiders.
- Increase team cohesion and sharing. With the multiplayer mode (including integrated visio, audio and chat) the players can continuously share and exchange ideas on the best solutions.
- Immerse employees in a scenario to obtain a practical situation-focus context. The participants project themselves in this fictional universe, and they can assimilate the educational content through images and metaphors.
3.Examples of Serious Games
Maisons du Monde
Maisons du Monde a leading home furnishing retailer in France, embraced gamification to engage employees with its change management strategy. Emeraude's creative team developed a custom Serious Game that turned the strategy's five chapters into interactive gameplay, helping employees understand and align with both short- and long-term objectives. The game, tailored to reflect Maisons du Monde's unique brand culture, effectively supported the company's change management goals through immersive learning.
Julie Tondu, Digital Project Manager of Maisons du Monde, discussed her experience teaming up with Emeraude for the Change Management Serious Game
Gamified Digital Retail Training
With the purpose of becoming the leading digital retail company by 2026, CARREFOUR has launched a digital retail training. The Serious Game was designed and developed by Emeraude Escape for 85,000 Carrefour employees in France and will reach over 150,000 employees globally by 2023.
This Digital retail training allows Carrefour:
• To offer a new platform for its employees to have an enriched digital learning experience
• To train its employees to become aware of daily use of technology in workplace environment regardless of their roles in the company
• To help accelerate digital skills of all employees
Explore the insights of Zoé Bordelon Grandon and Quentin Bardet from Carrefour’s Group HR Transformation team as they cover project design, KPIs, and more.
External Training
Emeraude Escape has teamed up with LANCÔME on multiple projects to gamify digital training courses on new products, including a Serious Game for 15,000 beauty advisors in LANCÔME’s partner retail stores across France (Sephora, Marionnaud, Nocibé, etc.). Due to the success of the initiative, LANCÔME is now taking this gamified training program global with Emeraude Escape.
This Digital retail training allows Carrefour:
• To offer a new platform for its employees to have an enriched digital learning experience
• To train its employees to become aware of daily use of technology in workplace environment regardless of their roles in the company
• To help accelerate digital skills of all employees
Explore the insights of Zoé Bordelon Grandon and Quentin Bardet from Carrefour’s Group HR Transformation team as they cover project design, KPIs, and more.
Internal Training
Emeraude Escape partnered with DIPTYQUE on “Le Grand Tour,” a digital treasure hunt created for product training in celebration of the brand’s 60th anniversary. The goal was to train employees worldwide on the brand’s universe and the story behind its new products. This game won the Best Integrated Activity award at the Mobile Learning Awards, organized by Teach On Mars, which recognizes excellence in mobile digital training and pedagogical innovation.
In this video, hear from Delphine Achour, International Training Manager at Diptyque, as she discusses this successful project
4. The Power of Serious Games
The rapid advancement of digital technologies has reshaped workplace dynamics, creating a greater need for improved employee engagement. In response, organizations have quickly recognized the value of Serious Games in driving learning and development.
Organizations can implement Serious Games in the format that best suits their needs, whether in-person, hybrid, or fully remote. One of the latest technological advancements in the world of Serious Games is the emergence of the metaverse within organizations. At Emeraude Escape, we anticipated this shift and have proactively embraced the diversification of Serious Game formats.
We have successfully designed and developed customized virtual Serious Games in the metaverse for our clients.The metaverse offers a format similar to “simulation games,” immersing employees in real-world scenarios while providing a significantly broader range of possibilities.The results have been outstanding, with employee engagement increasing by 400% to 800% for several of our clients.
The Serious Game's strength lies in its three dimensions:
With its educational and recreational elements, the Serious Game promotes knowledge sharing, raises awareness, and effectively achieves organizational training goals. By developing both hard and soft skills through gamified, immersive learning, it supports employees' skills development and enhances their performance.
With its focus on well-being, the Serious Game adds a hedonistic dimension, creating a positive and enjoyable training experience for every employee. This approach not only boosts learning but also greatly enhances overall happiness and well-being in the workplace, fostering a more engaged and motivated team workforce.
With its federative dimension, the Serious Game creates a social platform where participants can interact, collaborate, and share ideas. This collaborative environment promotes teamwork, strengthens employee connections, and encourages the exchange of knowledge and insights, boosting overall engagement.
As highlighted by David Sackett in a Forbes article on fostering business ideas through gamification, the trend of gamifying company training is on the rise. A recent survey found that 85% of employees who participated in gamified training reported increased motivation at work.
7 Key Differences When
Using E-Learning Training
Makes learning both enjoyable and effective.
Keeps learners engaged over the long term, which positively impacts retention and overall satisfaction.
Fosters learners to think outside the box and use creativity and innovation to find solutions.
Provides more opportunities to foster collaboration among learners
Can adapt to each learner's individual pace
Can immerse learners in practical situations that closely resemble real-life scenarios.
Simultaneously brings professional skills and personal well-being to learners
5. The Rise of Serious Games
Among Decision-makers
More organizations are using Serious Games to develop employee skills and achieve training goals. This versatile tool appeals to all industries, including B2B, B2C, luxury, and both the public and private sectors, with applications in fields like military, medical, distribution, transportation, finance, and more.
Serious Games can be applied to any training topic, from complex, technical subjects to areas such as logistics, IT, management, sales, recruitment, and science.
Among Employees
According to a study conducted for Emeraude Escape in March 2021 across France, Italy, Spain, the UK, Germany, the USA, and Canada, involving 1,000 employees who transitioned from office work to remote work, corporate training would be significantly more effective through gamification.
In fact, nearly 72% of the employees surveyed expressed a desire for their training to be modernized to include digital game-based learning. Specifically, 68% said they would be excited to participate in virtual competition games with colleagues, such as an Escape Game.
How Technology and Neurolearning Enhance Serious Games
Technology
Technologies and their latest developments have reshaped the Serious Game. Typically, the digital and the cloud have broken barriers in terms of:
- number of players
- languages
- uniform game experience
- single training location
- synchronous training time
With the metaverse, the digital games designed and developed by Emeraude Escape provide organizations and their learners with Serious Games that offer more realistic scenarios and immersive experiences. These include avatars, an advanced scoring system, live rankings, and integrated chat, audio, and video features.
Neurolearning
Cognitive sciences have made significant advancements in recent years, with increasing applications in the humanities. In this context, neurolearning, for example, is expected to have a major impact on the employer brand of organizations. Upskilling employees is a key challenge, and this field of science has highlighted the strong connection between emotions and learning. Leveraging emotions to capture attention is crucial. Similarly, the primary goal of a Serious Game is to drive engagement by fostering positive emotions.
6. Our expertise on Serious Games
Customized
We design unique scenarios and puzzles based on our clients' key messages, ensuring each game aligns with their brand image, graphic identity, and corporate DNA.
Internalized
We design and develop Serious Games that are fully owned by the organization, with no licensing costs per learner. Additionally, we can accommodate up to 200,000 people playing our games simultaneously.
Secured
Our Serious Games meet the highest security standards, thanks to our dedicated IT team. Additionally, our games can be integrated with any type of LMS.
THEY CHOOSE US FOR THEIR
SERIOUS GAMES
